Grammy viewership down: Nielsen

January 29, 2018

Viewership of Sunday's (Jan. 28) 60th Annual Grammy Awards is down hugely when compared to the 2017 telecast, according to preliminary Nielsen numbers.

The show's overnight metered markets averaged a 12.7 household rating and a 21 share in the 56 overnight metered markets, which cover about 70% of U.S. TV households. That's down from a 16 household rating for the 2017 telecast.

In addition, the three and a half hour awards show is currently averaging a 5.4 rating in adults 18-49 and 17.6 million viewers, according to fast national numbers. Last year’s show drew a 7.8 and 26.1 million, meaning the 2018 Grammys are currently down nearly 30 percent in the demo and nearly 33 percent in total viewers.

Despite the drop, the Grammy telecast that handed big wins to hitmaker Bruno Mars still gathered a big crowd that will rank among TV’s most-watched events of the year.

Only ABC aired any originals against the Grammys. A new episode of “Shark Tank” at 9 p.m. (1.1, 4.5 million) was up slightly in both measures compared to the same timeslot last week. A second episode at 10 (1.0, 3.9 million) was even.

CBS handily won the night with a 5.0 and 16.7 million viewers. ABC was second with a 1.0 and 4.8 million. NBC was third with a 0.5 and 2.5 million. Fox was fourth with a 0.4 and 1.2 million.

With files from Variety


Log in to comment