Dua Lipa's newest video took 22 hours to shoot

January 13, 2018

Yesterday (Jan. 12), Dua Lipa released the video for her latest single, IDGAF. (Scroll down to watch it.)

IDGAF is the latest single from Lipa's self-titled 2017 debut album. The video was directed by Henry Scholfield, in collaboration with Stromae, and sees Lipa fighting her softer side and her cold empowered alter ego.

In a recent tweet, Lipa told fans that the video took about 22 hours to shoot. She added, "and with the best people and team, magic happens. The video is about your stronger and weaker side fighting with each other only to realize that self-love is what will help you overcome any negativity that comes your way. I hope you like it as much as we have loved making it."

Director Scholfield adds: "We wanted to embody the sense of empowerment in the track, whilst going beyond the literal breakup context. We had in mind a visual of the internal struggle, showing the two sides of Dua's emotive state, like an argument with someone you love. The strong Dua at first berating then eventually persuading her weaker alter ego that they both don't give a fuck."

Earlier this month, a video appearing to show Lipa using a racial slur was spread around on Twitter. The singer appeared to utter the slur during a 2014 cover of Mila J's Smoke, Drink, Break-Up.

Lipa later apologized for using the slur. "It was never my intention to offend or upset anyone," she added.

With files from NME


Log in to comment